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19 June 2021

Renaissance Man or Mad Man?

Jose Sanchez is the marketing manager at Uberflip, who wrote this article and published it with an infographic.  It was tagged "General Management" and "Marketing" and since in my "organization" I wear both of those hats - i.e. general manager and the person in charge of marketing :-) - hoped to extract a few pointers.  This article was recommended by the Editors of CMO.com.  When editors give you a thumbs up that's usually a good indicator.  It's an informative article.  But the introduction given by the Editors as a lead-in is RE-quoteworthy.

From the Editors : Back in his day--and we're talking 500 years ago--Leonardi da Vinci was a master of both art and science, described as a man of "unquenchable curiosity." Seems as if he had the right stuff for the modern-day chief marketing role, don't you think? Our lead article and infographic, "Today's CMO: More Renaissance Man Than 'Mad Man,'" paints a clear picture of the many new skills marketers must possess to help shape their companies' success. ...

Who wouldn't want to read the article after a lead-in like that??

(NOTE: Archived copy of article)

NOTE:  I was also intrigued because the mention of a Renaissance Man reminded me of one of my own articles - which is in no way related to the topic other than the fact that it also discusses others who like Mr. Da Vinci were thought to be Renaissance Men.  I also wear a freelance writer hat.  What can I say?  I wear a lot of hats and do my best to try to make it look easy and "flawless".  Wake up each day determined to succeed on my mission to STOP "The Nothing". :) 











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