Article sites “challenges” which likely impacted your content marketing strategy, beginning its list with ad blockers and then posing the question: How can these be overcome?

Most popular methods will be:

quality SEO (search engine optimization);
since more people search on their mobiles there is a trend towards responsive ads;
eMail marketing is being enhanced;
using brand journalism and affiliate marketing with the aim of giving the client or customers an extra value-add and turning traffic into shopping.

The most encouraging statement was made at the conclusion of the article, i.e. “the good news is that it’s not impossible to do.”

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