Most popular methods will be:
- quality SEO (search engine optimization);
- since more people search on their mobiles there is a trend towards responsive ads;
- eMail marketing is being enhanced;
- using brand journalism and affiliate marketing with the aim of giving the client or customers an extra value-add and turning traffic into shopping.
The most encouraging statement was made at the conclusion of the article, i.e. “the good news are that it’s not impossible to do.”
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