"In a matchup of Blogger vs Tumblr, who wins?"
Adding my "extras" to this very informative article published by BrandYourself.com, an online reputation management service.
The article writer starts off examining the traffic ranking as a measure of popularity among users and the difference between Tumblr and Blogger, i.e. the intended purpose for the platforms; and ends up by basically saying: “Eh! So what!” In other words, the results of a comparison of popularity and purpose yielded no significant lines in the sand to be drawn, in order for the two to challenge each other and say “I dare you to step over this line!”
Moving on from there, the writer decided to contrast and compare the sign-up process, the dashboard interface, and customization and basically I ended up thinking: “Eh! So what!” (O.o)
* The BY article writer concluded that Tumblr is the victor.
* My conclusion is that there is no need for a face-off. These two platforms can fit together like a hand in a glove. They're both winners!
First, everything stated in the BY article is spot on. It's all true true true. (In my humble opinion and to the best of my knowledge.) Even though our conclusions are worded differently, in essence, we actually both agree.
I just want to add a few "finishing touches" to the contrasts and comparisons that were presented.
Blogger or Blogspot is not an original Google product (i.e. was not developed in-house) and Google clearly does not place a high priority on enhancing and improving it. But that's OK. Because I'm perfectly fine with the platform. I can work with it! So send prayers to the Google tech god and ask that this free and easy-to-use platform not be eliminated from the free set of webmaster tools offered to Google account holders. We have to pray. We know what happened to Google's attempts at creating a social networks before Google Plus. Blogspot is a great platform for newbie bloggers and for experienced bloggers who really know how to “whip it!” (i.e. make good use of it). I've seen some really beautiful blogs published using the Blogspot platform.
Some people may think the Tumblr platform was only started for people who love porn. LOL. I don't know what David Karp had in his mind but I will say that for whatever reason he utilized his creative genius, the final product is an inimitable blogging and microblogging platform that is awesome! Really! I have tried to find Tumblr alternatives and the platforms may come close, but they can not take the place of the original. Alas, Mr. Karp maintained a little bit of control when YAHOO acquired Tumblr but finally in 2017 Karp resigned and turned over the reins to the new management after the company was purchased by Verizon. I have been an active Tumblr user for several years, and even though the company has changed ownership, the platform itself has pretty much remained the same. It can be used for blogging (the same way most people use Blogspot) and for microblogging (the same way most people use Twitter) or both. It is super easy-to-use and there is a Tumblr Help Center, if you have questions. If bloggers cannot find answers, the Tumblr Staff can be contacted.
So in response to "In a matchup of Blogger vs Tumblr, who wins?", my answer is:
It's a tie. A very nice tie. ☺
