Perleman's Content Strategy Tip : Gotta Respect the Queen

It's been around a few years but I haven't quite latched on to BuzzFeed craze (if it is a craze).  But it may be a powerful tool according to Jonathan Pereleman (head of BuzzFeed).  Besides, I like when people figure out a way to insert a Queen in the game plan.  😍


Although I don't know how to play chess, I do know the queen is the most powerful piece in the game of chess.  Somehow the idea of that is very appealing to me.  I can't explain why.  I'm not really a power-monger.  I believe it's because the queen is a woman that even though she's called "powerful", her power (or strength) is in her compassion and gentleness, like Queen Esther.  That's a generalization, of course.  Some women who get to reign can be real bloody heifers, like Jezebel and her daughter, Athaliah!

(Image credit:   Lord of the Rings Collector Chess Set: 
 32 playing pieces made in fine pewter bear an amazing resemblance to the characters in the film. )

Regardless of whether or not you can understand my flawless logic, I'm sharing and keeping this video link for education and reference.

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Jonathan Perelman: Content Is King, But Distribution Is Queen | 99u.com

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Current “Buzz” from Mr. Perleman

Ballard, Kirsten. "5 Answers with Jonathan Perelman." News Media Alliance. N.p., 12 Jan. 2017. Web. 06 May 2017. 

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