Showing posts with label content strategy. Show all posts
Showing posts with label content strategy. Show all posts

15 March 2018

Scoop.it, the Perelman Premise and GOLD!

“Content is king, distribution is queen, and she wears the pants”.  ~ Jonathan Perelman, Veep of Agency Strategy at BuzzFeed.



Scoop.it works off the Perelman premise. 
~ You curate the content. 
~ They help you distribute it.

Scoop.it is a D.I.Y. content curation tool that helps you organize, publish and circulate content; including random content.  Launched in 2011 and within a year and a half, 75 million users had signed up.





Several years back, someone invited me to try Scoop.it - a content curation tool. In an effort to try to keep up with ever-changing information technology and because no fee was involved, decided it was a tool worth testing. My initial efforts resulted in the creation of three topics.

My first tests included using the interface to my blogs. If you publish a “scoop” or write a post at Scoop.it, you can share it to your blog simultaneously or at a later date. If you are on the Google Plus social network you can also share your content there also.


There is a free plan and an upgraded plan. With the upgrades, you can add more social accounts and/or blogs.


Must confess that my activity has been limited because other work-at-home projects which have been consuming my time and energy. But for the new year, decided to add Scoop.it as a priority task on my “To Do List” for 2016 and pick back up where I left off.  That turned out to be a good home business management decision. To my surprise, one of my topics has leveled up to GOLD!! It was quite a surprise when they gave me a silver ribbon. But GOLD??!! That type of recognition and support is very encouraging.




The Scoop.it content curation service has too many plusses to list, but here are a few you should consider:

+1) Links from the site are recognized by the search engines.

+2) The site owners have an informative blog loaded with tips and advice.

+2) It's a great sharing tool and also good for research.

+4) The interface to blogs or pages streamlines your work process and saves time.


* * *

Additional Links of Interest:

18 Types of Backlinks Violating Google’s Guidelines

Blogging Tips and Tricks From an Amateur

Top 15 Most Popular Book Marking Sites (2017)


06 May 2017

Perleman's Content Strategy Tip : Gotta Respect the Queen

It's been around a few years but I haven't quite latched on to BuzzFeed craze (if it is a craze).  But it may be a powerful tool according to Jonathan Pereleman (head of BuzzFeed).  Besides, I like when people figure out a way to insert a Queen in the game plan.  đŸ˜


Although I don't know how to play chess, I do know the queen is the most powerful piece in the game of chess.  Somehow the idea of that is very appealing to me.  I can't explain why.  I'm not really a power-monger.  I believe it's because the queen is a woman that even though she's called "powerful", her power (or strength) is in her compassion and gentleness, like Queen Esther.  That's a generalization, of course.  Some women who get to reign can be real bloody heifers, like Jezebel and her daughter, Athaliah!



(Image credit:   Lord of the Rings Collector Chess Set
 32 playing pieces made in fine pewter bear an amazing resemblance to the characters in the film. )



Regardless of whether or not you can understand my flawless logic, I'm sharing and keeping this video link for education and reference.

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Current “Buzz” from Mr. Perleman

Ballard, Kirsten. "5 Answers with Jonathan Perelman." News Media Alliance. N.p., 12 Jan. 2017. Web. 06 May 2017. 

5 Answers with Jonathan Perelman | News Media Alliance

How do you stand out, rise above the noise, and get your organization's voice heard online? Having successfully guided the growth of digital businesses his entire career, Jonathan Perelman - former executive at BuzzFeed and Google - knows how to do it right.

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My Blog Stop! is my primary home business and personal blog, sharing my advice for work at home professionals, opinion pieces and general topics of interest, and product suggestions for those who love to shop! This collection includes shares from My Blog Stop!, my main blog, AND posts from my other blogs, my content shared via social blogging communities, and my articles contributed to online writing communities.

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Treathyl Fox aka Cmoneyspinner – Home Business Entrepreneur.  Think. Dream. Focus. Believe in yourself? Hire yourself! Be your own boss! Do it! Self-employed and loving it!   ♦ DISCLOSURE: In compliance with FTC rules and guidelines, be advised that some links shared via my G+ post stream  (or at my websites and blogs) might contain affiliate referral links which means commissions might be earned if product sales resulted from your click-through to the vendor’s website.

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