Jose Sanchez is the marketing manager at Uberflip, who wrote this article and published it with an infographic. It was tagged "General Management" and "Marketing" and since in my "organization" I wear both of those hats - i.e. general manager and the person in charge of marketing :-) - hoped to extract a few pointers. This article was recommended by the Editors of CMO.com. When editors give you a thumbs up that's usually a good indicator. It's an informative article. But the introduction given by the Editors as a lead-in is RE-quoteworthy.
From the Editors
: Back in his day--and we're talking 500 years ago--Leonardi da Vinci was a master of both art and science, described as a man of "unquenchable curiosity." Seems as if he had the right stuff for the modern-day chief marketing role, don't you think? Our lead article and infographic, "Today's CMO: More Renaissance Man Than 'Mad Man,'" paints a clear picture of the many new skills marketers must possess to help shape their companies' success. ...
Who wouldn't want to read the article after a lead-in like that??
(NOTE: Archived copy of article)
NOTE: I was also intrigued because the mention of a Renaissance Man reminded me of one of my own articles - which is in no way related to the topic other than the fact that it also discusses others who like Mr. Da Vinci were thought to be Renaissance Men. I also wear a freelance writer hat. What can I say? I wear a lot of hats and do my best to try to make it look easy and "flawless". Wake up each day determined to succeed on my mission to STOP "The Nothing". :)
